Design Elements Characteristics
Page size and count
1-8.5 x 11
paper and binding Tri-fold
Accessing Aids icons
Clipart, examples
color Texas Tech colors
dividers/tabs None
cross-reference tables None
headers and footers Has both headers and footers
page numbering None
Visual Patterns chunking
Paragraphs are easy to read
queuing
All information is informative without any levels of importance
filtering
The brochure does have filtering patterns
Page Layout column grids
3 front and back
white space Appropriate amount of white space between paragraphs and columns
Typography typefaces, cases and type sizes
Typefaces change and type sizes, font size varies, and titles change color
line length and line spacing
Appropriate spacing
justification It is not justified
Titles and Headings titles Types are emphasized and easy to read
headings Titles are different fonts and italicized
Wednesday, October 10, 2007
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