Wednesday, December 5, 2007

Memo: revised

To: Dr. Liu
From: Zach Tijerina, Kristina Corella, Todd Otahal
Subject: Paper air plane usability test
Date: October 29, 2007

The purpose of this memo is to present the results of the air plane usability test performed during class. The goal of the activity was to perform an effective usability test.

Summary
In general, the air plane usability test was effective. We were able too construct the paper air plane described in the instructions with little difficulty.

Discussion
Overall, we were able to complete the project. One problem was the length of the instructions. Many of the steps included excess information that did not help the instructions; rather, they made the instructions more difficult to understand. The graphics beside each instruction were very helpful. Whenever we were puzzled by an instruction, the graphic clearly illustrated what we needed to do.

To improve the instructions, the author could shorten the length of each step. Using imperative and simple English form will help with this.

Recommendation
I’d like to talk to you, when you get a chance, about further improvements that could be made in the instruction pamphlet to insure that future usability tests pass. You can contact me through e-mail or give me a call at 345-324-5634.

Adjustment letter:Revised

Zebidiah Crunk
4502 Brak Street
Tulsa, OK 84976

September 26, 2007

Zachary Tijerina
West Texas Bottling Co.
6102 10th Street
Lubbock, TX 79416

Dear Mr. Tijerina:

West Texas Bottling Co. has received the up most compliments about the sturdiness of our product. We have not had issues in the past dealing with leaks or any other malfunctions with the double layered plastic we use.

I understand how disappointing it is that your expectations were not met but I regret to inform you that we will not be able to provide a refund for the container.

We are not going to be able to refund your container because leak is a direct issue with the manufactures. They are the ones who assemble the product, we simply distribute it. You can reach the manufacture at www.goodplastic.com.

We have spoken with the manufactures at headquarters and they are investigating the leak that you describe. We have always provided the best product and will take the necessary actions to insure our integrity.

If you have any questions about our decision, feel free to contact me through e-mail which can be found on our website at www.wtbottles.com.

I hope you do not give up on our company and you will continue to use our product. It costumers like you that continue to improve our company.

Sincerely,



Zach Tijerina
(806) 798-8745

Enclosed: copy of warrantee statement

Resume: revised

Zachary.Tijerina@sbcglobal.net
6102 10th Street
Lubbock, TX 79416
806-799-6103
___________________________________




Objective To obtain a free lance writing position


Education Electronic Media and Communications (Major), March 2009
Texas Tech University, Lubbock Texas
GPA: 3.4/4.0
Financed and earned 50% of tuition


Skills Knowledge in following software:
• AVID editing studio
• Final Cut editing studio
• Adobe DTI news press studio
• Adobe Photoshop
• Microsoft office



Experience Lubbock Avalanche Journal, Lubbock, Texas
Sports Reporter, January 2007/ present.
• Report weekly sporting events

Activities and Honors Executive board member in Omega Delta Phi fraternity inc. for two years.
Director of Mock trial for National Hispanic Institute.
National Hispanic Institute photographer and public relations.


References Johnny Martinez, Computer Technician
806-745-4089

Andy Penney, Media Professor
806-577-2537

Jennifer Adkins, News editor
806-762-8844

Job application: revised

6102 10th Street
Lubbock, Texas 79416
806-778-0959
Zachary.Tijerina@sbcglobal.net
09-19-07

Mr. Jim Jarrett
Editor
Frenshiptoday
710 Avenue J
Lubbock, TX 79401

Dear Mr. Jarrett:

I am writing in response to your advertisement in the December 29 Lubbock Avalanche Journal. Would you please consider me for the position in Sports Reporter? I believe that my academic training in mass communications and journalism at Texas Tech University, as well as free lance writing, will qualify me for the position.

My experience at Texas Tech has given me a strong background in writing and computer software. My main focus is digital media, but I have taken several writing for news courses. I produce a sports podcast for one of my classes which qualifies me as a sports reporter.

While writing free lance for the National Hispanic Institute and Lubbock Latino, I have been able to apply both reporting and photography skills to the field of mass media production. I have worked with Adobe DTI when writing for publication and I am aware this is the same software that Frenshiptoday uses.

More information about my qualifications can be found in the enclosed resume. I would be more than happy to meet with you and discuss any questions you may have. You can reach me at the above address, call me at (806) 778-0959, or email me at the above address.

Sincerely,



Zach Tijerina

Enclosure

Group reflection

Updating software on the Texas Tech Campus

Group 3

Zach Tijerina, Anh Tran, Avery Nelson, Allison Reynolds



Introduction

With the technological advances taking place in the world today, it is important that higher institutes of learning such as Texas Tech stays up to date with software upgrades. With this in mind, it is time that Texas Tech make sure every computer on campus is up to date with the same software. Many schools around the United States have started upgrading every computer on campus to make software very available to students at different locations on campus.

Texas Tech is failing to keep with the software updates. While many computers on campus are updated with the latest technology, several still have out of date software installed on the hard drives. By doing this, Tech is making it hard for students to work at different computers throughout campus. Making sure that every computer has the same software will allow for students to transfer documents from one computer to the other at their convenience.

We propose updating computers with the exact same software throughout campus. All computers will be downloaded with the appropriate software. Apple computers will be downloaded with the current iLife suite while PC computers will be downloaded with the current Microsoft office suite. This will allow for easier transfers from one computer to another by students. The students will no longer be inconvenienced with having to work at a specific location for school projects.

Statement of Problem

Many students and professors use several computers on campus when working on a project. Often times the computers are used between classes and projects are saved to a flash drive. In this event, students and professors often transfer data from several different computers while working on a project. This often is a problem because software is not always the same on each computer on campus. Some computers have the Microsoft Office 2003 edition downloaded, while others have the 2007 version downloaded. This is a problem because files produced on the 2007 version will not easily transfer to the 2003 edition. The same holds true for Apple computer software. The current situation is an inconvenience for Tech students. Something needs to be done by the university to update the computers and make computer software more accessible to students.

To help show the importance of updating software on campus, we created a survey that shows an insight of the problem and how it affects students on campus. We interviewed students at various locations on campus.



We took the liberty to speak with campus officials regarding the updating of software. According to a professor in the College of Mass Communications building, software updates is something needed on campus. “Our campus tries to keep everything updated for our students. It is unfortunate to find out that not everything is up to par and that can make it a real hassle for students that do work at several computers on campus. I would guess that every students uses multiple computers on campus. Software updates between buildings is something that we have always had an issue with and argue about with the people in charge every year. All the computers in the mass communication building are updated with the same software because we have a technical guy who handles that, but other buildings are another problem. We have no control over other buildings on campus updating software.” Software on campus is not always updated because of certain teachers’ curriculum. Teachers often choose not to use updated software because they are unfamiliar with it.

We also spoke with the director of the digital media lab in the library. He said, “I think it would be a nightmare to orchestrate compatibility throughout the entire campus. The departments that choose to fund technology upgrades would be unable to do so because other departments did not make the same decision. Each department had different technology needs. Not all departments need the cutting edge technology that we have.”

We understand that not all departments on campus would need cutting edge technology, but still think that simple technologies should be consistent. Microsoft Office and iLife are two software suites that are a necessity students need to complete simple tasks in class.

Proposed Solution

We would like to see every computer on campus equipped with either Microsoft Office 2007 or iLife 2007. We would also like to see the software for sale on the Texas Tech website to insure that each student is able to download the software onto their computer at home at a low cost. The university has the funds and technology capable of making this project happen. It is only a matter of taking the time to update every computer. The university must also realize this will be a beneficial investment toward the education of each student. Each building at Tech has an IT employee who handles any computer issue. They could take the time to update each computer with the appropriate software. The only other obstacle that would need to be overcome is the cost. Each department would have to pass approval to update the computers. This is where the university must realize the necessity for the software updates and use its money wisely.

Scope

Since not every computer on campus is updated with the same software, the proposal to update all computer software to Microsoft 2007 and iLife2007 is very important and cost effective. Updating the software will make working around campus much less of an inconvenience for students.

Most students are purchasing new computers upon entering college and are using updated software on their computers. If they needed to transfer homework to a Tech computer, it would be very difficult because the computers on campus have out of date software. Also, if students have out dated software on their computer, purchasing the new software from the Tech website will make things easier for students.

Through our research, we feel this is a very cost effective expense for the university to look in to. This change will make projects less stressful for students and will increase their educational experience.

Methods

We surveyed ten Texas Tech students ranging from ages 19-23 were surveyed on their feelings toward currently updated software on all computers located across campus. Two out of the ten students owned Mac computers over a PC. All ten of the students responded that they currently had at least one class that required the use of a computer. Where eight out of the ten students who use a PC responded that five use a PC more than an hour, two use the PC more than two hours, and 1 use the PC more than three hours weekly. The two students who used a Mac responded that they used the Mac computer for more than three hours per week. Eight out of the ten students have faced problems that occurred due to software programs that were not up to date. Six of the eight students who faced problems were using a PC computer where the other two students were using a Mac. Ten out of the ten students felt that all software programs on Tech campus should be updated and compatible with each other.





Through on interviews we found out that officials on campus are for updating the software throughout campus, however, they feel that it would be very time consuming and cost a lot of money.

Qualifications

While preparing this proposal our group found out that we have a wide range of computer software needs. Anh Tran is a junior biology major and uses computers frequently on campus. He mainly works with Microsoft Office applications while on campus. Avery Nelson and Allison Reynolds are both interior design majors. They both use Adobe Photoshop and AutoCad software found at the Human Sciences building. Zach Tijerina is an Electronic Media and Communications major who uses iLife software.

Project Schedule

There are several steps when completing this proposal. First, we need to organize our proposal as a group and present it to the head technology at Texas Tech. We will then need to obtain approval and purchase the software to update the computers. Finally, we will need to have an IT employee assist in updating every computer at Tech.











Week 1 Week 2 Week 3 Week 4 Week 5
Present Proposal X
Obtain Proposal X
Purchase Software X
Install Software X X
Offer online download X

Budget

In order to update the computers with the software, the money is very feasible. We suggest purchasing the Microsoft Office suite and iLife suite. Since the computers at Tech already have software, an upgrade is all that is needed. Also, Tech will receive an educational discount from Apple and Microsoft for the purchase of their product.

The cost of purchasing Microsoft Office 2007 is normally $129.99 per computer, while Microsoft Office 2007 pro edition can be as much as $199.99 per computer. Tech will be receiving the product for $80 per computer with the educational discount. This software can be purchased directly from the Microsoft website at www.microsoft.com.

The cost of purchasing iLife 2007 normally costs $99 per computer for the family pack. Texas Tech will be receiving the product for $79 per computer. This product will be purchased from the Apple store at www.apple.com.

The manpower will not cost Tech much more money. Each department already has employees that handle the computers on Tech. The IT employees on Tech campus will be in charge of updating the computers, so Tech will not need to look to hire extra help.












Item Cost
Microsoft Office 2007 $80.00
iLife 2007 $79.00
Manpower $0.00
Total Cost per PC $80.00
Total Cost per Apple $79.00


Conclusions

In conclusion, from our research we feel it is a necessary step forward for the Texas Tech to update computer software on campus with Microsoft Office 2007 for all PC computers and iLife for all Apple computers. It is obvious that students would need updated software to complete the tasks give by professors. Since Tech is for the higher education of each student, the administration should be more than willing to update the computer software. Doing this will not only make learning and teaching easier, but it will make doing class work more convenient for students. This will result in students doing a better job on projects. The process is inexpensive and will benefit the university greatly. For the education of the students, this could not be more beneficial.


Survey questions

Do any of your classes require the use of a Mac or PC?
Yes 10
No 0


How often do you use a PC for your class
None at all 2
More than 1 hour 5
More than 2 hours 2
More than 3 hours 1

How often do you use a Mac for your classes?
None at all 8
More than 1 hour 0
More than 2 hours 0
More than 3 hours 2

Do you feel all software on campus should be compatible?
Yes 10
No 0

Monday, December 3, 2007

Final Project reflection

Working in a group of four people on the final project is a good mix for the end of the year. It allows us all to gather everything that we have learned and combine our thoughts to come up with a proposal project.

Our group has been more than effective. We have taken every opportunity given to us in class to work on our assignment. We finished our hard copy of our proposal several days early. In past group projects I have never experienced finishing a project several days in advance. Avery and Ahn met with me one day in the library and we typed up the hard copy proposal. Allison could not make it because she was at work. I admire the efforts Allison did end up putting into the project. She did everything that was asked of her and completed the entire power point on her own time.

I am pleased with our outcome. Although we have not yet presented, I think we will do a good job. Presenting to a small class is beneficial to our speaking skills and a part of the class I wish we could have done more of.

When doing this project I was able to put several technical writing skills together, the biggest being formatting a page. As a group we formatted the page with bold face, white space, and allowed for photos to effectively present our proposal to an audience. I also had to conduct an interview. This made me branch out of the class room and get personal opinions of people around campus. Allison and Avery have also conducted a survey that helped our project quite a bit.

Final Reflection

During this assignment I have learned quite a bit of stuff about technical writing. At the end of this course, I don’t really think that my portfolio has done me any good. My online portfolio is a series of blogs that I put together during the class, that use neither good writing skills or correct format. However, I will continue to discuss what I have learned in this class.

With each assignment I chose to make minor revisions for the portfolio. For the most part my grades were very good and my papers were minimally edited. For all the assignments I think that my greatest strength would be my writing. In each project I effectively got my point across. My biggest weakness coming into the class would probably be my format usage of technical writing. I have done plenty of technical writing in the past, but was always unsure with the formatting. Having a textbook that outlined every detail of memo’s, instructions, and complaint letters really made learning easy. It almost made it to easy in fact. I would catch my self often times just copying the outline of the book rather than thinking about why the outline is a certain way.

I am most proud of the final group project. I feel that our group has really come together and finished the entire assignment ahead of time. We are well prepared. I am least proud of my memo assignment because I notice small errors that I made. They were errors that came with being in a hurry. The most challenging assignment was the group project. It is the most challenging only because it required the most outside class time. Other than that, all the assignments were pretty cut and dry. I learned most from the complaint letter package assignment. The easiest assignment was without doubt the memo assignment. I was able to finish this in class with no problem. Once again, my text book really helped me out on this assignment.

My performance with revision was effective. I made the changes in revisions that were needed to improve my papers. I feel that the revised papers could be presented to a professional pretty confidentially.

My performance with collaborative writing also is a strong point at the end of the class.

The reflections were beneficial because it allowed me to see what I have just done. However, I think that they also allowed me to see how easy the assignments were and made me feel like I wasn’t being pushed hard enough.

I did not accomplish anything surprising in the portfolio. Dr. Liu said if we show up and do the work we will learn. That is what I did and I feel that I got out of the class what I put into it. Showing up to class every day has paid off.

I have learned several formats for presenting formal letters in this class. Being a writer, I think this will pay off in the long run. I will walk away with all the knowledge I have learned on proper formats.

I am now able to solve problems and improve situations through communication, analyze communication contexts (audiences, purposes, situations) design convincing and usable documents, communicate ethically, communicate effectively with diverse audiences, and collaborate on communication projects

In Class Assignment on MLA and APA style

MLA (Modern Language Association) style is most commonly used to write papers and cite sources within the liberal arts and humanities. This resource, updated to reflect the MLA Handbook for Writers of Research Papers (6th ed.) and the MLA Style Manual and Guide to Scholarly Publishing (2nd ed.), offers examples for the general format of MLA research papers, in-text citations, endnotes/footnotes, and the Works Cited page.

Ethics in technical communication is a serious issue. Plagiarism is one of the most common mistakes used when writing. Ethically it is wrong. At most universities or work places it will result in immediate expulsion. According to the Society for Ethical Communicators, all technical communicators are observe the guidelines of honesty, legality, confidentiality, quality, professionalism, and fairness

Wednesday, November 14, 2007

Instruction project: reflection

After completing the instruction project I have learned quite a bit about design and the importance of it. For example, delivering a project that is visually appealing to the audience will make the document easier to understand. When putting the instruciton packet together I learned to use proper language. For instance, giving orders is a must. It tells the audience exactly what to do. Also, I learned the importance of white space. The audience does not like when things are cluttered together because it can make it hard to read. Likewise, when the paper has to much white space, it can make things seem like they are to far apart. I enjoyed this project because I was able to learn how to paper mache as well as instruct it.

Wednesday, November 7, 2007

After Class Reading Assignmen # 3

1. What is the identified problem that the sample proposal deals with?
Texas Tech has an outdated audio system in the library.
2. Do the writers of the sample proposal declare what they are proposing directly in their introduction?
Yes, the proposal is announced in the third graph of the introduction.
3. How do the writers of the sample proposal describe the Statement of the Problem? Do they integrate both their primary and secondary research data to frame the problem? Are you convinced that there is an urgent need to solve this problem after you read this section of their proposal?
They use examples of other schools to get their statement across. They also organized a survey that will help with the information. This is their primary research data and they use it to state the problem.
4. How do the writers of the sample proposal propose their solution to the problem? Do they discuss the benefits of the solution in detail? Are you convinced that the solution is really effective? Why or why not?
The have a separate section to state the solution. They discuss how it would be done and the benefits in detail.
5. Do you think that their method to put the solution into effect is effective? What do you learn for your group's method after reading this section ( the method) of the sample proposal)?
I think it will be effective. They give the cost outlines and if the cost is ok with Tech, then the proposal should be able to work.
6. How do the writers of the sample proposal try to show that they are qualified for doing this proposal?
They give each group members qualifications that relate to the topic.
7. What are things in this sample proposal that impress you most?
The research was very in depth and they had plenty of graphs.
8. What are the aspects in this sample proposal you might want to do them differently?
I would put a resources page at the end because much of their information is not just common knowledge.

class activity 20

The identified problem in the proposal in class activity 20 is the high rate of serious injuries and deaths do to head trauma from bicycling.

The author researches out of books. He also conducts a phone interview with a representative from the Transport Anystate Traffic Collision Statistics. The author also accesses information online.

I am convinced that there is a problem for several reasons. First, the author gives all of his resources. Each resource is pretty legit and is knowledgeable of the topic. Second, the author states his qualifications in research and then announces that he is a member of the local bike riding group. This information lets the reader know that he sees stuff happen first hand. Third, he gives a chart of head injuries each year. This information helps put the issue in perspective for the reader. Finally, he gives three examples of real life cases of head injuries linked to bike riding.

Monday, October 29, 2007

Plain English assignment 1

I now know about plain English. Plain Eng¬¬¬lish will help me write in the future. The use of plain English does many things. First, it makes things easier for the audience to understand. This is a big part in any type of technical writing because the goal of technical writing is to communicate with another. Second, the document will appear much cleaner. Finally, positive feedback should comeback because of the positive language that I use.
There are several guidelines when writing in plain English. First, keep sentences short, second, use active verbs. Third, use appropriate vocabulary. Fourth, don’t be afraid to give instruction. Finally, use positive language.

Plain English assignment 2

Attention Students!

We will host a fall festival next weekend in the gym. I need your help to operate the events. Several games will be played and prizes will be handed out to students who win. The prizes range from a small piece of candy to a large stuffed animal. We are excepting donations from parents. All donations must come pre-packaged and have the original purchase code. Donations must be packaged for the safety of the kids. We do not want any unknown substances entering the fall festival. Thank you for your cooperation.

Monday, October 22, 2007

activity 14

1. I will write a short column to introduce the instructions. I will include a greeting and then tell the audience what materials will be needed.

2. The necessary tools are paper, balloon, paint, flour, water.

3. They need to be aware that they may get a little dirty.

4. Do contact eyes with paste.

5. I would use graphics to demonstrate the final outcome of the paper machete. The major steps are the pasting of paper around the balloon.

6. I don’t think that any part of the steps should be to confusing. I will have pictures to help the reader better understand.

7. Yes, if the teacher permits all the materials and a mess. Otherwise, no.

8. I plan on writing a very short paragraph that tells the reader to enjoy the project.

Wednesday, October 17, 2007

Activity 13

1.The audience would be handi-men, do-it-yourselfers, professionals, or anyone working on a faucet.
2.Yes the brochure uses parallelism; each instruction is divided by boxes. Steps with more than detail have sub-heads that are grouped together.
3.There is enough information. It is quite a bit information but that is good because all of the information is relevant with the step.
4.The sentence structure is imperative and the actual instructions are complete sentences. The headings are not complete sentences.
5.Graphics are very effective because they show step by step the process needed to complete the faucet installation.
6.The brochure contains a title, introductions, safety information, materials and equipment needed, steps, procedures, and a warranty agreement. It does not contain a conclusion.
7.The brochure is pretty well written and does not contain major weaknesses.

Sunday, October 14, 2007

correspondence package: reflection

After completing the Correspondence package assignment I have become more aware of the need for tone and professionalism when writing a formal letter.
I chose to approach each scenario as a high official in my firm. For instance, I was the manager in the first position. Although not specified, I chose to take a manager position in the second scenario as well. I think that taking this position helped me remember that I needed to keep a professional tone through out the paper. I altered my tone a bit during the first scenario to better fit the paper. For instance, I knew that I needed to speak as if I was not above the client, so I did not speak as if I were a manager. I used a lot of dialogue that was understanding of the client’s complaint to make the client feel in charge. In the second scenario, I used a more authoritive tone to get the point across. I felt that the situation needed to be dealt with and a stern tone was most effective.
I felt the first scenario’s genre is limiting in me being able to convey ideas because I constantly have to keep the client in mind.
This assignment met a few course goals. First, I can now solve problems and create ideas. This was used in both scenarios. As a manager, I needed to solve the problem and present a feasible idea. Second, I can analyze communication contexts. In this project I needed to analyze why photocopies were being over used and come up with a good plan to decrease photocopy usage. Third, I can communicate ethically. This was a big thing I learned. Communicating ethically does not mean to just communicate in the right way. It means communication that best fits the audience. Knowing the audiences culture and needs will help anyone better communicate ethically. Fourth, I can communicate effectively with diverse audiences. This is kind of the same as the last goal I learned. You can analyze what type of person you are dealing with by the vocabulary used in their writing. There is a diverse rang of people and it is important to handle each one effectively.

Correspondance package: Memo

To: Employees of Koller Construction Company
From: Zach Tijerina
Subject: Photocopy machine regulations
Date: October 15, 2007

The purpose of this memo is to discuss the regulations of the company photocopy machine. It has been brought to my attention that the copy machine is being used for personal use rather than company use.

Summary
I regret to inform everyone that the photo budget is being overdrawn in an excess of several hundred dollars. The photocopy has been monitored. As a result we have found out many employees are using it for personal use. I think we should move to an animated card system to help track who makes copies. I would like to speak with each of you when you are free.

Discussion
In the past, the company has let employees use the photocopy machine freely. This is resulting in the company going over budget. The new animated card system that I propose will give each employee a number of free copies per month. After the free copies are used, the employee must purchase copies for the remainder of the month.

The number of free copies will be sufficient enough to handle all business copies within the month. However, any personal copies will need to be paid for. This will help reduce the amount of personal copies being made by employees. It will also help pay for the budget, if we go over again.

Although we would like to provide each employee the privilege of free personal copies, we feel the privilege is being taken advantage of. The new system is fair and because a small number of our employees actually need the photocopy machine, the budget will be benefited. Hopefully, if the budget sees a dramatic improvement, we can provide the employees with other privileges.

Recommendation
I’d like to speak with any one who has questions on the topic as soon as possible. I would like to hear your opinions on the matter. You can e-mail me at Zachary.tijerina@ttu.edu or call me at 806-734-5678.

Correspondance package: adjustment letter

CompUSA
2823 Blaithe Avenue
Lubbock, TX 79416
(806) 342-4363
www.compusa.com


October 15, 2007

Mr. Buck Wheat
1823 Easter Avenue
Lubbock, TX 79444

Dear Mr. Wheat:

Thank you for writing us about the computer you purchased on September 12, 2007. I know from personal experience that it can be frustrating when a computer does not come equipped with certain software.

According to your letter, you purchased the computer from our store with the understanding that it came loaded with software that is capable of writing effective letters and capable of balancing your account. You are asking that we load the computer with free soft-ware as soon as possible.

As you know, our company honors every sales ad that we publish and guarantee that our product will meet described specifications. We will gladly provide you with the soft-ware described. However, the soft-ware you are asking for is an upgrade that was not advertised. We feel that we did not mislead you by stating effective letters and accounting can be done with the soft-ware loaded on your computer. We are only responsible for the soft-ware already loaded on your computer.

However, you can still obtain the soft-ware you desire. You can purchase it from our store and we would be glad to install it for you free of charge. In the future, we will advertise specific upgrades with our promotions in order to keep this miscommunication from reoccurring.

We have already sent a brochure with specifics on every type of soft-ware we offer as well as a free trial version of our latest soft-ware. It should arrive within two working days.

Please contact us if we can be of any further assistance.

Sincerely,



Zach Tijerina, Manager
Customer Relations

Wednesday, October 10, 2007

Activity 11: brochure elements

Design Elements Characteristics
Page size and count
1-8.5 x 11
paper and binding Tri-fold
Accessing Aids icons
Clipart, examples
color Texas Tech colors

dividers/tabs None

cross-reference tables None
headers and footers Has both headers and footers
page numbering None
Visual Patterns chunking
Paragraphs are easy to read
queuing
All information is informative without any levels of importance
filtering
The brochure does have filtering patterns
Page Layout column grids
3 front and back
white space Appropriate amount of white space between paragraphs and columns

Typography typefaces, cases and type sizes
Typefaces change and type sizes, font size varies, and titles change color
line length and line spacing
Appropriate spacing
justification It is not justified
Titles and Headings titles Types are emphasized and easy to read

headings Titles are different fonts and italicized

Memo to Dr. Liu: Brochure cretique

To: Dr. Liu
From: Allison Reynolds & Zach Tijerina
Subject: Critiques of ICON brochure
Date: October 10, 2007

The purpose of this memo is to critique the ICON brochure given in class on October 10, 2007 for class activity 11. The goal of the class activity was to help the students better understand visual design.

Summary
Overall, we felt that the ICON brochure was effective and visually pleasing for students as ourselves. The simple layout was easy on the eyes as well as easy to understand.

Discussion
The ICON brochure’s purpose it to inform students about the online data base for freshman English classes. With this in mind, the audience is predominantly freshman.

All of the topics in the brochure are placed together to accomplish proximity. For example, all the frequently asked questions are grouped together for easy reading as well as types of writing used in ICON. Headings are aligned with a question following and the pattern continues throughout the brochure. The graphics are also aligned appropriately with the text to organize information. Repetition stays consistent in the FAQ section and the fonts as well as font sizes are consistent. The repetition allows for the reader to acknowledge one thought. Contrast is efficient throughout brochure. Areas with light backgrounds have dark colored lettering, while areas with dark colored backgrounds have light colored lettering.

The brochure covered all of the basic qualifications for efficient visual communication. We have not found as an effective layout of brochures.

Recommendation
We would like to speak with you on future improvements of future brochures. Please contact me at a convenient time to set up an appointment.

Monday, October 8, 2007

cultural dimension response

This paper describes in the “abstract” portion what it will do. It makes it very clear that the web interface and different cultures will be discussed.
The paper goes on to describe the efficiency of the web interface in the introduction and it discusses how products can be sold online from various countries. Because the web reaches out to basically everyone in the world who has internet connection, it is important to be able to design with every different culture in mind.
Cultures are very different in simple ways. For instance, color scheme may have great importance from one culture to the other.
The paper goes on to discuss Geert Hofstede’s dimensions of culture that he came up with through a survey type deal. The five dimensions are: power-distance, collectivism vs. individualism, femininity vs. masculinity, uncertainty avoidance, long- vs. short-term orientation.
Power distance refers to the extent to which less powerful members expect and accept unequal power distribution within a culture.
Individualism in cultures implies loose ties; everyone is expected to look after one's self or immediate family but no one else. Collectivism implies that people are integrated from birth into strong, cohesive groups that protect them in exchange for unquestioning loyalty.
Masculinity and femininity refer to gender roles, not physical characteristics.
People vary in the extent that they feel anxiety about uncertain or unknown matters, as opposed to the more universal feeling of fear caused by known or understood threats. Cultures vary in their avoidance of uncertainty, creating different rituals and having different values regarding formality, punctuality, legal-religious-social requirements, and tolerance for ambiguity.
Two implications for technical communications are always know your audience, and are respectful toward it.
First, knowing your audience is always important because it helps set the tone of writing. It allows you know if you will be able to write in a relaxed style or a business type style.
Second, being respectful in your technical communication is always a must. You must be able to take into consideration different cultures and be respectful to that. Also, response letters, claim letters, memo’s, and emails should all be written respectfully and business like.

Wednesday, October 3, 2007

business email guidelines: in class response

E-mail is being used more and more today. I know that I personally use it several times a day. Every time I sit at a computer, the first thing I do is check my different e-mail accounts. Checking an e-mail account regularly will help with the prompt responses.
Some guidelines for effective e-mail writing are to first and foremost know your audience. It is important to know whether you are going to be writing a formal or informal e-mail.
Also, it is a good thing to break up different thoughts into separate paragraphs in order to allow for easy reading from the audience.
Another good guideline is to type up an e-mail in a word document first. This allows for the author to spell check the document before sending. Also, the author will eliminate accidentally sending the document to quickly.
There are several other guidelines to writing an effective e-mail but one of the most important is to write the article in “high skim” value. Most readers do not spend time to read every word online. It is important to highlight the important topics to get your information across quickly.

Monday, October 1, 2007

activity 6

To: Y. Liu
From: Z. Tijerina
Subject: Errors found in exercise five
Date: October 1, 2007

The purpose of this memo is to present the errors found in the claim letter and adjustment letter found in exercise five of the course book. The exercises gave two examples of technical writing with several errors.

Summary
For the most part, I felt both the claim letter and the adjustment letter contained several errors both with the format and the content. I think that both need to be revised both grammatically and materially.

Discussion
The exercise contains a claim letter and an adjustment letter addressing Sea-Tasty Tuna. The company having a complaint filed because an insect was found in a customer’s can of tuna. The customer has written an angry letter to Sea-Tasty Tuna. The company responds to the letter and offers free goods to gain the trust of the client.

In the claim letter, many errors can be found. First the letter is not written in block formatting. Also, the salutation is unacceptable because the term “gentlemen” refers only to men. There may be a good chance that a woman will be reading the letter. Also, the letter is very hostile. The client has used a rude tone throughout the letter and has even taped a fly to the bottom of the letter. Next, the customer does not write the letter using complete sentences. Many of the thoughts in the paper are short and choppy questions which gives no information to the problem. Finally, the customer does not provide a solution. He should be able to explain what he feels an appropriate action to the problem will be.

In the adjustment letter, many errors can be found as well. First the company takes a forward tone when responding to the client. The company is not understanding of the problem and states that their packaging process does not allow for error. Second, the company does not offer a solution to the problem. The company should be able to tell the client that they are going to increase security when packaging cans. If the company were to tell the client this, it would help game trust.

Recommendation
I would like to further discuss the errors on this page in the near future. You can reach me at my e-mail which is Zachary.tijerina@ttu.edu.

Wednesday, September 26, 2007

Activity 8

6102 10th Street
Lubbock, TX 79416

September 26, 2007

Zebidiah Crunk
4502 Brak Street
Tulsa, OK 84976

Dear Mr. Crunk:

West Texas Bottling Co. has received the up most compliments about the sturdiness of our product. We have not had issues in the past dealing with leaks or any other malfunctions with the double layered plastic we use.

I understand how disappointing it is that your expectations were not met but I regret to inform you that we will not be able to provide a refund for the container.

We are not going to be able to refund your container because leak is a direct issue with the manufactures. They are the ones who assemble the product, we simply distribute it. You can reach the manufacture at www.goodplastic.com.

We have spoken with the manufactures at headquarters and they are investigating the leak that you describe. We have always provided the best product and will take the necessary actions to insure our integrity.

If you have any questions about our decision, feel free to contact me through e-mail which can be found on our website at www.wtbottles.com.

I hope you do not give up on our company and you will continue to use our product. It costumers like you that continue to improve our company.

Sincerely,



Zach Tijerina
(806) 798-8745

Enclosed: copy of warrantee statement

Monday, September 24, 2007

reflection: resume and cover letter

While writing my resume and cover letter I was able to learn a lot of helpful techniques that will help me in the future as I pursue my career. Writing a resume and cover letter are very important in persuading a client to consider your resume. I had to do a lot of revisions when it came to preparing my final copy. For instance, I needed to change my fonts several times and highlight different words to better attract an employer. I decided to bold my name and use a slightly larger font in order to make sure that the employer knew my name. I also used bullets when I was listing out my skills so the employer would be able to understand and read much more easily. I listed three references each in the media field. I felt it was necessary to list the references in the media field because I am applying for a job that produces mass media. Out side of the resume is the cover letter. Before this project, I never gave any thought to a cover letter. In fact, I have applied for several jobs and I have never submitted a cover letter, however, I do see a need for one and will be submitting personalized cover letters with ever job that I apply for in the future. As I said earlier, applying for jobs is not an easy task. A lot of hard work and thought must go into preparing resumes and cover letters in order to even be considered for a job.

Resume

Zachary.Tijerina@sbcglobal.net
6102 10th Street
Lubbock, TX 79416
806-799-6103
___________________________________




Objective
To obtain a free lance writing position


Education
Electronic Media and Communications (Major), March 2009Texas Tech University, Lubbock TexasGPA: 3.4/4.0Financed and earned 50% of tuition


Skills
Knowledge in following software:
AVID editing studio
Final Cut editing studio
Adobe DTI news press studio
Adobe Photoshop
Microsoft office



Experience
Lubbock Avalanche Journal, Lubbock, Texas
Sports Reporter, January 2007/ present.
Report weekly sporting events


Activities and Honors
Executive board member in Omega Delta Phi fraternity inc. for two years.
Director of Mock trial for National Hispanic Institute.
National Hispanic Institute photographer and public relations.


References
Johnny Martinez, Computer Technician
806-745-4089

Andy Penney, Media Professor
806-577-2537

Jennifer Adkins, News editor
806-762-8844

Cover Letter

6102 10th Street
Lubbock, Texas 79416
806-778-0959
Zachary.Tijerina@sbcglobal.net
09-19-07

Mr. Jim Jarrett
Editor
Frenshiptoday
710 Avenue J
Lubbock, TX 79401

Dear Mr. Jarrett:

I am writing in response to your advertisement in the December 29 Lubbock Avalanche Journal. Would you please consider me for the position in Sports Reporter? I believe that my academic training in mass communications and journalism at Texas Tech University, as well as free lance writing, will qualify me for the position.

My experience at Texas Tech has given me a strong background in writing and computer software. My main focus is digital media, but I have taken several writing for news courses. I produce a sports podcast for one of my classes which qualifies me as a sports reporter.

While writing free lance for the National Hispanic Institute and Lubbock Latino, I have been able to apply both reporting and photography skills to the field of mass media production. I have worked with Adobe DTI when writing for publication and I am aware this is the same software that Frenshiptoday uses.

More information about my qualifications can be found in the enclosed resume. I would be more than happy to meet with you and discuss any questions you may have. You can reach me at the above address, call me at (806) 778-0959, or email me at the above address.

Sincerely,



Zach Tijerina

Enclosure

Monday, September 17, 2007

Class Activity 4: how to write a cover letter

Examples one and two are my favorite cover letters. I feel that each of them are well written and have effectively gotten their point across. The organization of each of them is very professional and with a few minor tweaks, is very appealing.

Each of the cover letters opens the first paragraph with telling the company how they have been informed of the position. They follow up with stating the position that they wish to be employed with. I do not like how the first cover letter used a question when she said “would you consider me for this position?” In my opinion, the question does not make the person applying for the job sound confident. I would much rather make a statement of the desired job to get the point across.

Both of the authors are undergrads so it is important that the next paragraph is based around the education. Giving examples of specific classes is a must. Luckily, both people do give examples and both tie the classes with the job being inquired.

The final paragraphs are also effective because they hit on all the requirements. Contact information, a call of action and a form of gratitude are all present.

Tuesday, September 11, 2007

After class homework #1: Resume and cover letters

After reading all five articles, it is apparent to me that producing a good resume does not have to be difficult. However, it does take time and effort. Many details are needed in order to show an employer a certain level of professionalism. For instance, using appropriate fonts and layouts are a must. If you want to be noticed, it is more important to use professionalism.
It is also very important to understand the importance of the material which is put into your resume. I have learned that providing information relevant to the job position being applied for is most important. Employers want to see that you are capable of performing the job at hand.
I also have learned that by just attending college, a student is gaining numerous amounts of skills that can be used on a resume. For example, I hold positions in my fraternity that can be translated into responsibilities that companies find useful. Also, volunteering opportunities and other daily events allow me to learn skills that companies will reward.
In jobs that consist of hundreds of applicants, it is important to follow the guidelines of good resume writing. Straying from the guidelines will irritate employers more than win them over.
Finally, writing an effective cover letter is just as important as writing a good resume. Many people forget about cover letters and give a half effort attempt at writing it. This is not good because the cover letter introduces the employer to your professionalism. Getting off on the wrong foot will have your resume immediately thrown away and result in a loss of job interview.

Monday, September 10, 2007

Class Activity 2: Job analysis

Class Activity 2

Part 1

Freelance Writing for Forum West, based out of New York City

For the free lance job, my reader will be a local New York City newspaper editor. My reader’s cultural characteristics are those that meet the needs of Western Queens. I can tell because the coverage of my writing would be in the Western Queens of New York City. I would cover Maspeth, Middle Village, Glendale, Ridgewood, Forest Hills, and Rego Park. For this job, I am expected to write feature stories that are 500-750 words in length. I also must have transportation and be flexible to cover several districts. My experience will get the reader to read my document. I would expect that experience one of the first things that the employers will look too. Also, I will be able to provide several articles that I have published.
The reader is looking for several skills. First, I will need to be flexible because I will be writing a variety of story forms. Second, I must be educated and capable of writing AP- style stories. Third, I must be able to meet deadlines on time and work in a timely fashion that meets the needs of the newspaper.
I am about to finish my four-year degree. During my time in college, I have pursued writing and media production. My experience comes from both my education and in class work as well as my current job as a sports and feature reporter for Frenshiptoday.com. My work is published in over 30 newspapers. I am able to show my professional blogging online. Also, I have several photography works that will help the newspaper.

Part 2

Avery Nelson critiqued me, she commented that my experience was adequate and analysis was good.

Wednesday, September 5, 2007

Organizing information activity

The pdf document about the World Trade Centers uses many of the patterns of organization when delivering its message to the audience. After skimming a over the article it is clear to me that chronological order, importance of events, and cause and effect description was used.

The document describes the actions of September 11. During the description in chapter 1.2, the document describes the morning first and works its way through a chronological order of events that happened during the day. Chronological ordering is necessary in this case to give the reader a feel for what really happened. It allows the reader to take himself back and relive the events that happened that morning.

Second, the document ordering of the event is placed in the importance of events format. This can be determined by looking at the timeline to the left of the document. The document begins by giving an introduction that provides the background information about September 11. The background information is most important because without it, the rest of the document will seem confusing and pointless. The background information gives purpose to the rest of the document. In chapter 1.4 the document shifts from background information to the response of the engineering community. The document shifts from the response information to an overview of the building codes. The response keeps the document flowing in an understandable manner because people will want to know how others reacted to the events on September 11. As the document works its way to the end, the very least information is placed at the end. The report organization and references are placed at the end because they have no importance to the actual material within the document. They do not provide the reader with any additional information about the events of September 11.

Finally, the document uses a cause and effect pattern. The cause is placed at the beginning of the document in chapter 1.1-1.3. These chapters describe what happened on September 11. Following these chapters is the effects that took place because of the cause. Chapter 1.4 gives the engineering communities’ response to the cause which is described in the introductory chapters.

Wednesday, August 29, 2007

What is technical writing

When using technical writing it is important to use information that is straight forward and factual. Technical writing’s purpose is to inform a specific audience in as little space as possible. Technical writing uses specific designs to help appeal to certain audiences and prove a point more efficiently. Some new mediums of technical writing are internet based. For example, internet sites use headlines and stories that state facts and get to the point quickly because people have the tendency to browse quickly. In order for technical writing to be effective it must solve a problem. Among having other characteristics, solving a problem is the main goal of technical writing.