CompUSA
2823 Blaithe Avenue
Lubbock, TX 79416
(806) 342-4363
www.compusa.com
October 15, 2007
Mr. Buck Wheat
1823 Easter Avenue
Lubbock, TX 79444
Dear Mr. Wheat:
Thank you for writing us about the computer you purchased on September 12, 2007. I know from personal experience that it can be frustrating when a computer does not come equipped with certain software.
According to your letter, you purchased the computer from our store with the understanding that it came loaded with software that is capable of writing effective letters and capable of balancing your account. You are asking that we load the computer with free soft-ware as soon as possible.
As you know, our company honors every sales ad that we publish and guarantee that our product will meet described specifications. We will gladly provide you with the soft-ware described. However, the soft-ware you are asking for is an upgrade that was not advertised. We feel that we did not mislead you by stating effective letters and accounting can be done with the soft-ware loaded on your computer. We are only responsible for the soft-ware already loaded on your computer.
However, you can still obtain the soft-ware you desire. You can purchase it from our store and we would be glad to install it for you free of charge. In the future, we will advertise specific upgrades with our promotions in order to keep this miscommunication from reoccurring.
We have already sent a brochure with specifics on every type of soft-ware we offer as well as a free trial version of our latest soft-ware. It should arrive within two working days.
Please contact us if we can be of any further assistance.
Sincerely,
Zach Tijerina, Manager
Customer Relations
Sunday, October 14, 2007
Wednesday, October 10, 2007
Activity 11: brochure elements
Design Elements Characteristics
Page size and count
1-8.5 x 11
paper and binding Tri-fold
Accessing Aids icons
Clipart, examples
color Texas Tech colors
dividers/tabs None
cross-reference tables None
headers and footers Has both headers and footers
page numbering None
Visual Patterns chunking
Paragraphs are easy to read
queuing
All information is informative without any levels of importance
filtering
The brochure does have filtering patterns
Page Layout column grids
3 front and back
white space Appropriate amount of white space between paragraphs and columns
Typography typefaces, cases and type sizes
Typefaces change and type sizes, font size varies, and titles change color
line length and line spacing
Appropriate spacing
justification It is not justified
Titles and Headings titles Types are emphasized and easy to read
headings Titles are different fonts and italicized
Page size and count
1-8.5 x 11
paper and binding Tri-fold
Accessing Aids icons
Clipart, examples
color Texas Tech colors
dividers/tabs None
cross-reference tables None
headers and footers Has both headers and footers
page numbering None
Visual Patterns chunking
Paragraphs are easy to read
queuing
All information is informative without any levels of importance
filtering
The brochure does have filtering patterns
Page Layout column grids
3 front and back
white space Appropriate amount of white space between paragraphs and columns
Typography typefaces, cases and type sizes
Typefaces change and type sizes, font size varies, and titles change color
line length and line spacing
Appropriate spacing
justification It is not justified
Titles and Headings titles Types are emphasized and easy to read
headings Titles are different fonts and italicized
Memo to Dr. Liu: Brochure cretique
To: Dr. Liu
From: Allison Reynolds & Zach Tijerina
Subject: Critiques of ICON brochure
Date: October 10, 2007
The purpose of this memo is to critique the ICON brochure given in class on October 10, 2007 for class activity 11. The goal of the class activity was to help the students better understand visual design.
Summary
Overall, we felt that the ICON brochure was effective and visually pleasing for students as ourselves. The simple layout was easy on the eyes as well as easy to understand.
Discussion
The ICON brochure’s purpose it to inform students about the online data base for freshman English classes. With this in mind, the audience is predominantly freshman.
All of the topics in the brochure are placed together to accomplish proximity. For example, all the frequently asked questions are grouped together for easy reading as well as types of writing used in ICON. Headings are aligned with a question following and the pattern continues throughout the brochure. The graphics are also aligned appropriately with the text to organize information. Repetition stays consistent in the FAQ section and the fonts as well as font sizes are consistent. The repetition allows for the reader to acknowledge one thought. Contrast is efficient throughout brochure. Areas with light backgrounds have dark colored lettering, while areas with dark colored backgrounds have light colored lettering.
The brochure covered all of the basic qualifications for efficient visual communication. We have not found as an effective layout of brochures.
Recommendation
We would like to speak with you on future improvements of future brochures. Please contact me at a convenient time to set up an appointment.
From: Allison Reynolds & Zach Tijerina
Subject: Critiques of ICON brochure
Date: October 10, 2007
The purpose of this memo is to critique the ICON brochure given in class on October 10, 2007 for class activity 11. The goal of the class activity was to help the students better understand visual design.
Summary
Overall, we felt that the ICON brochure was effective and visually pleasing for students as ourselves. The simple layout was easy on the eyes as well as easy to understand.
Discussion
The ICON brochure’s purpose it to inform students about the online data base for freshman English classes. With this in mind, the audience is predominantly freshman.
All of the topics in the brochure are placed together to accomplish proximity. For example, all the frequently asked questions are grouped together for easy reading as well as types of writing used in ICON. Headings are aligned with a question following and the pattern continues throughout the brochure. The graphics are also aligned appropriately with the text to organize information. Repetition stays consistent in the FAQ section and the fonts as well as font sizes are consistent. The repetition allows for the reader to acknowledge one thought. Contrast is efficient throughout brochure. Areas with light backgrounds have dark colored lettering, while areas with dark colored backgrounds have light colored lettering.
The brochure covered all of the basic qualifications for efficient visual communication. We have not found as an effective layout of brochures.
Recommendation
We would like to speak with you on future improvements of future brochures. Please contact me at a convenient time to set up an appointment.
Monday, October 8, 2007
cultural dimension response
This paper describes in the “abstract” portion what it will do. It makes it very clear that the web interface and different cultures will be discussed.
The paper goes on to describe the efficiency of the web interface in the introduction and it discusses how products can be sold online from various countries. Because the web reaches out to basically everyone in the world who has internet connection, it is important to be able to design with every different culture in mind.
Cultures are very different in simple ways. For instance, color scheme may have great importance from one culture to the other.
The paper goes on to discuss Geert Hofstede’s dimensions of culture that he came up with through a survey type deal. The five dimensions are: power-distance, collectivism vs. individualism, femininity vs. masculinity, uncertainty avoidance, long- vs. short-term orientation.
Power distance refers to the extent to which less powerful members expect and accept unequal power distribution within a culture.
Individualism in cultures implies loose ties; everyone is expected to look after one's self or immediate family but no one else. Collectivism implies that people are integrated from birth into strong, cohesive groups that protect them in exchange for unquestioning loyalty.
Masculinity and femininity refer to gender roles, not physical characteristics.
People vary in the extent that they feel anxiety about uncertain or unknown matters, as opposed to the more universal feeling of fear caused by known or understood threats. Cultures vary in their avoidance of uncertainty, creating different rituals and having different values regarding formality, punctuality, legal-religious-social requirements, and tolerance for ambiguity.
Two implications for technical communications are always know your audience, and are respectful toward it.
First, knowing your audience is always important because it helps set the tone of writing. It allows you know if you will be able to write in a relaxed style or a business type style.
Second, being respectful in your technical communication is always a must. You must be able to take into consideration different cultures and be respectful to that. Also, response letters, claim letters, memo’s, and emails should all be written respectfully and business like.
The paper goes on to describe the efficiency of the web interface in the introduction and it discusses how products can be sold online from various countries. Because the web reaches out to basically everyone in the world who has internet connection, it is important to be able to design with every different culture in mind.
Cultures are very different in simple ways. For instance, color scheme may have great importance from one culture to the other.
The paper goes on to discuss Geert Hofstede’s dimensions of culture that he came up with through a survey type deal. The five dimensions are: power-distance, collectivism vs. individualism, femininity vs. masculinity, uncertainty avoidance, long- vs. short-term orientation.
Power distance refers to the extent to which less powerful members expect and accept unequal power distribution within a culture.
Individualism in cultures implies loose ties; everyone is expected to look after one's self or immediate family but no one else. Collectivism implies that people are integrated from birth into strong, cohesive groups that protect them in exchange for unquestioning loyalty.
Masculinity and femininity refer to gender roles, not physical characteristics.
People vary in the extent that they feel anxiety about uncertain or unknown matters, as opposed to the more universal feeling of fear caused by known or understood threats. Cultures vary in their avoidance of uncertainty, creating different rituals and having different values regarding formality, punctuality, legal-religious-social requirements, and tolerance for ambiguity.
Two implications for technical communications are always know your audience, and are respectful toward it.
First, knowing your audience is always important because it helps set the tone of writing. It allows you know if you will be able to write in a relaxed style or a business type style.
Second, being respectful in your technical communication is always a must. You must be able to take into consideration different cultures and be respectful to that. Also, response letters, claim letters, memo’s, and emails should all be written respectfully and business like.
Wednesday, October 3, 2007
business email guidelines: in class response
E-mail is being used more and more today. I know that I personally use it several times a day. Every time I sit at a computer, the first thing I do is check my different e-mail accounts. Checking an e-mail account regularly will help with the prompt responses.
Some guidelines for effective e-mail writing are to first and foremost know your audience. It is important to know whether you are going to be writing a formal or informal e-mail.
Also, it is a good thing to break up different thoughts into separate paragraphs in order to allow for easy reading from the audience.
Another good guideline is to type up an e-mail in a word document first. This allows for the author to spell check the document before sending. Also, the author will eliminate accidentally sending the document to quickly.
There are several other guidelines to writing an effective e-mail but one of the most important is to write the article in “high skim” value. Most readers do not spend time to read every word online. It is important to highlight the important topics to get your information across quickly.
Some guidelines for effective e-mail writing are to first and foremost know your audience. It is important to know whether you are going to be writing a formal or informal e-mail.
Also, it is a good thing to break up different thoughts into separate paragraphs in order to allow for easy reading from the audience.
Another good guideline is to type up an e-mail in a word document first. This allows for the author to spell check the document before sending. Also, the author will eliminate accidentally sending the document to quickly.
There are several other guidelines to writing an effective e-mail but one of the most important is to write the article in “high skim” value. Most readers do not spend time to read every word online. It is important to highlight the important topics to get your information across quickly.
Monday, October 1, 2007
activity 6
To: Y. Liu
From: Z. Tijerina
Subject: Errors found in exercise five
Date: October 1, 2007
The purpose of this memo is to present the errors found in the claim letter and adjustment letter found in exercise five of the course book. The exercises gave two examples of technical writing with several errors.
Summary
For the most part, I felt both the claim letter and the adjustment letter contained several errors both with the format and the content. I think that both need to be revised both grammatically and materially.
Discussion
The exercise contains a claim letter and an adjustment letter addressing Sea-Tasty Tuna. The company having a complaint filed because an insect was found in a customer’s can of tuna. The customer has written an angry letter to Sea-Tasty Tuna. The company responds to the letter and offers free goods to gain the trust of the client.
In the claim letter, many errors can be found. First the letter is not written in block formatting. Also, the salutation is unacceptable because the term “gentlemen” refers only to men. There may be a good chance that a woman will be reading the letter. Also, the letter is very hostile. The client has used a rude tone throughout the letter and has even taped a fly to the bottom of the letter. Next, the customer does not write the letter using complete sentences. Many of the thoughts in the paper are short and choppy questions which gives no information to the problem. Finally, the customer does not provide a solution. He should be able to explain what he feels an appropriate action to the problem will be.
In the adjustment letter, many errors can be found as well. First the company takes a forward tone when responding to the client. The company is not understanding of the problem and states that their packaging process does not allow for error. Second, the company does not offer a solution to the problem. The company should be able to tell the client that they are going to increase security when packaging cans. If the company were to tell the client this, it would help game trust.
Recommendation
I would like to further discuss the errors on this page in the near future. You can reach me at my e-mail which is Zachary.tijerina@ttu.edu.
From: Z. Tijerina
Subject: Errors found in exercise five
Date: October 1, 2007
The purpose of this memo is to present the errors found in the claim letter and adjustment letter found in exercise five of the course book. The exercises gave two examples of technical writing with several errors.
Summary
For the most part, I felt both the claim letter and the adjustment letter contained several errors both with the format and the content. I think that both need to be revised both grammatically and materially.
Discussion
The exercise contains a claim letter and an adjustment letter addressing Sea-Tasty Tuna. The company having a complaint filed because an insect was found in a customer’s can of tuna. The customer has written an angry letter to Sea-Tasty Tuna. The company responds to the letter and offers free goods to gain the trust of the client.
In the claim letter, many errors can be found. First the letter is not written in block formatting. Also, the salutation is unacceptable because the term “gentlemen” refers only to men. There may be a good chance that a woman will be reading the letter. Also, the letter is very hostile. The client has used a rude tone throughout the letter and has even taped a fly to the bottom of the letter. Next, the customer does not write the letter using complete sentences. Many of the thoughts in the paper are short and choppy questions which gives no information to the problem. Finally, the customer does not provide a solution. He should be able to explain what he feels an appropriate action to the problem will be.
In the adjustment letter, many errors can be found as well. First the company takes a forward tone when responding to the client. The company is not understanding of the problem and states that their packaging process does not allow for error. Second, the company does not offer a solution to the problem. The company should be able to tell the client that they are going to increase security when packaging cans. If the company were to tell the client this, it would help game trust.
Recommendation
I would like to further discuss the errors on this page in the near future. You can reach me at my e-mail which is Zachary.tijerina@ttu.edu.
Wednesday, September 26, 2007
Activity 8
6102 10th Street
Lubbock, TX 79416
September 26, 2007
Zebidiah Crunk
4502 Brak Street
Tulsa, OK 84976
Dear Mr. Crunk:
West Texas Bottling Co. has received the up most compliments about the sturdiness of our product. We have not had issues in the past dealing with leaks or any other malfunctions with the double layered plastic we use.
I understand how disappointing it is that your expectations were not met but I regret to inform you that we will not be able to provide a refund for the container.
We are not going to be able to refund your container because leak is a direct issue with the manufactures. They are the ones who assemble the product, we simply distribute it. You can reach the manufacture at www.goodplastic.com.
We have spoken with the manufactures at headquarters and they are investigating the leak that you describe. We have always provided the best product and will take the necessary actions to insure our integrity.
If you have any questions about our decision, feel free to contact me through e-mail which can be found on our website at www.wtbottles.com.
I hope you do not give up on our company and you will continue to use our product. It costumers like you that continue to improve our company.
Sincerely,
Zach Tijerina
(806) 798-8745
Enclosed: copy of warrantee statement
Lubbock, TX 79416
September 26, 2007
Zebidiah Crunk
4502 Brak Street
Tulsa, OK 84976
Dear Mr. Crunk:
West Texas Bottling Co. has received the up most compliments about the sturdiness of our product. We have not had issues in the past dealing with leaks or any other malfunctions with the double layered plastic we use.
I understand how disappointing it is that your expectations were not met but I regret to inform you that we will not be able to provide a refund for the container.
We are not going to be able to refund your container because leak is a direct issue with the manufactures. They are the ones who assemble the product, we simply distribute it. You can reach the manufacture at www.goodplastic.com.
We have spoken with the manufactures at headquarters and they are investigating the leak that you describe. We have always provided the best product and will take the necessary actions to insure our integrity.
If you have any questions about our decision, feel free to contact me through e-mail which can be found on our website at www.wtbottles.com.
I hope you do not give up on our company and you will continue to use our product. It costumers like you that continue to improve our company.
Sincerely,
Zach Tijerina
(806) 798-8745
Enclosed: copy of warrantee statement
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